The Harvest Creative & Co. is a studio based on the NSW Central Coast worth knowing about.
Growing up in small beach towns north of the city, founders Adam and Chloe met whilst attending CATC design school down in The Rocks in Sydney. But it wasn’t just their daily commute the pair had in common. They were brought together by a firm belief in white space, simple lines, thoughtful design and the idea of making something of themselves when they graduated. “At such early days we knew we were building and creating something that was from an honest and passionate place.” Chloe says of their initial creative chemistry.
As designers Adam and Chloe focus on graphic design, branding, photography and letterpress. Their website showcases their particular style which has been described as being a reflection of their personalities. “We enjoy the simple things in life. Our overall presence is very organic and down to earth. We’re two pretty relaxed souls.” Adam goes on to cite growing up in a small town with a strong community spirit as being one of their strongest influences.
But what sets this duo apart is that there is more to The Harvest than just their laidback, community based aesthetics. The group is continually shaped and molded rather than defined and transparent. The lines between agency-for-hire and lifestyle movement are blurry. Determined to build a community hub and with aspirations to create an environment that immerses visitors in creativity, it would be silly to restrict The Harvest Creative & Co. to just creative services. Alongside their current work they also dabble in handmade, customised letterpress and run an online store.
They recently asked artists Luke Taaffe and Brent Smith (EMI Records, Semi-Permenant, Redbull) to create unique, signed artworks exclusively for The Harvest Emporium, which are now available to buy from their website as letterpress prints, framed if you’d prefer. Chloe says of the process, “The art of letterpress is one of the oldest, most enduring handcrafted forms of printing. With this unique process we asked each artist to design a print that could be pressed, signed and available at a limited number. Making each print it’s own unique piece, not temporary or disposable.”
Extending their creativity to collaborations is just one way that The Harvest goes about professing their raison d’être. They also publish The Little River Journal – an online profile of interesting individuals in the local area. Past editions have included creative chefs and freelance writers with The Harvest crafting each issue with great care and professionalism. “This is our place and way of giving back to the community. Somewhere to tell your story.” Adam says.
The journey will continue for Chloe and Adam over the next few months as they steer their collective into bigger projects and grander ideas this year. With their workspace ‘The Loft’, a photographic/design studio with that industrial feel, complete with exposed beams and low hanging lighting, almost at the end of its renovation there seems to be little that The Harvest Creative & Co. isn’t prepared for. It’s undeniable that going out on your own is ballsy but to have such a giving ethos is pretty darn admirable. We salute The Harvest.